Program Plan Summary > Goal I

Increase public awareness and understanding of the factors causing air pollution and the benefits and costs of using AFVs.

Objective 1.1 (Year One initial status, then continuous)
Identify and classify public and private vehicle fleets and infrastructure in the Space Coast region.

Objective 1.2 (Year One initial exposure, then continuous)
Secure local media coverage of alternative fuel developments and Space Coast Clean Cities meetings and activities, including financial incentives.

Objective 1.3 (Year One set-up, then continuous)
Develop and disseminate media and public relations information.

Objective 1.4 (Year One set-up, then continuous)
Develop ongoing public outreach materials including articles in existing FSEC newsletters as well as newsletter, web page, member bulletin and local resource guide and implement marketing strategies. Expand and link to web pages of stakeholders. Include statistical data showing potential reduction of toxic emissions and link to health issues. Approach public television to create program on alternative vehicles. Set target date for media blitz and include newspaper, radio, television and Internet.

Objective 1.5 (Year One, then continuous)
Coordinate and promote local workshops dealing with AFVs and related technology.

Objective 1.6 (Year One set-up, then continuous)
Coordinate and/or assist with special media and educational events including the SunDay Challenge, Junior Solar Sprint, Electric Go Cart Competition, Science Fair, Space Congress and ECO-TREK for people of all ages and experience.

Objective 1.7 (Year One, then continuous)
Design exhibits and displays for use at appropriate events and conferences. Create presentation for use by Coalition members at events or meetings.

Objective 1.8 (Year One, then continuous)
Exhibit and display alternative fuel information at appropriate events.